Analysis of the current status and future development trend of the global skin care industry in 20s
I. Overview of the skincare market
1. Don't be afraid of the cycle, multinational giants play the leading role
In the past 10 years, the global makeup market has shown a tough and stable growth. There has been no stagnation or negative growth in one year. Even though the growth rate slowed down in the crisis year of 2008-2009, it quickly returned to the normal level of historical growth during the recovery.
Development of the global cosmetics industry
According to the analysis, cosmetics consumers have not changed their purchasing behavior when the crisis has come, nor have they lowered the value evaluation of cosmetics. It can be said that consumers' passion for cosmetics is higher than ever.
Those who are willing to pay for high-quality, effective products. As of 2015, the global cosmetics market size reached 179 billion euros, and the global market size increased by 3.9% year-on-year.
The Asia-Pacific market is currently the largest cosmetics consumer market in the world, followed by Western Europe, North America, and Latin America.
In 2013, the size of the cosmetics market in the Asia-Pacific region reached 54.55 billion euros, accounting for 32.8% of the global total. The size of the Western European market was 36.75 billion euros.
Accounting for 26%. The North American market size is 35.59 billion euros, accounting for 22%.
In 2014, the size of the cosmetics market in the Asia-Pacific region reached 59.79 billion euros, accounting for 34.7% of the global total.
The size of the Western European market was 37.56 billion euros, accounting for 21.8%, and the North American market was 36.01 billion euros, accounting for 20.9%.
In 2015, the size of the cosmetics market in the Asia-Pacific region reached 64.80 billion euros, accounting for 36.2% of the global total.
The size of the Western European market was 36.16 billion euros, accounting for 20.2%, and the North American market was 42.96 billion euros, accounting for 24.0%.
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Comparison of global cosmetic market scale in 20s
In terms of product categories, skin care products, hair care products and cosmetics are still in greatest demand.
In 2013, the global skin care market size was 56.71 billion euros, accounting for 34.1% of the total cosmetics market.
The hair care market size was 40.08 billion euros, accounting for 24.1%.
The color cosmetics market was 27.61 billion euros, accounting for 16.6%.
Perfume market size is 21.12 billion euros, accounting for 12.7% of the total market.
In 2014, the global skin care market size was 60.82 billion euros, accounting for 35.3% of the total cosmetics market.
The hair care market size was 40.15 billion euros, accounting for 23.3%. The color cosmetics market was 28.60 billion euros, accounting for 16.6%.
Perfume market size is 22.05 billion euros, accounting for 12.8% of the total market.
In 2015, the global skin care market size was 64.62 billion euros, accounting for 36.1% of the total cosmetics market.
The hair care market size was 40.99 billion euros, accounting for 22.9%.
The color cosmetics market was 30.97 billion euros, accounting for 17.3%.
The perfume market size is 21.84 billion euros, accounting for 12.2% of the total market.
Comparison of global cosmetic market segments in 20s
The dominance of multinational companies still cannot be shaken. With strong R & D capabilities, brand influence and marketing capabilities, they firmly occupy the leading position in the cosmetics industry.
The top companies in turn are L'Oreal, Procter & Gamble, Unilever, Estee Lauder and Shiseido. About 43.9% of the global market share. European, American and Japanese companies lead the global beauty concept and industry development direction, and this pattern will continue in the foreseeable future.
The concentration of brands in mature markets is very high. For example, in the Canadian cosmetics market, Procter & Gamble, L'Oreal and Revlon accounted for 80% of the total.
TOP 5 sales revenue of the global cosmetics industry, 2011-2015 (billion USD)
1. Diversification of cosmetics sales channels
From the analysis of cosmetics sales channels in major consumer countries, it is mainly concentrated in department stores, supermarkets, drug stores and chain monopoly.
According to the actual situation of different countries, the role of various channels is obvious. For example, in the United States with a well-developed distribution industry, warehousing and retail channels are a major feature, while direct sales and open markets account for a large proportion in Russia.
In developed European countries such as the United Kingdom, Germany, Spain, etc., the role of department stores is small.
Supermarkets, specialty stores and pharmacies occupy a very high proportion, especially pharmacies are the main sales channel. The British BOOTS chain pharmacies account for 70% of the total. Share.
2. Comprehensive upgrade of industrial competition
People's pursuit of beauty has kept the cosmetics market prosperous. However, with the development of the times and environmental changes, the characteristics of industrial competition have changed greatly.
Especially after the financial crisis, the demand for mass consumption patterns has begun to change, and consumers have begun to lean.
"Masstige", that is, the choice of "high-end and high-end" brands with the quality of high-priced boutiques, while not overly expensive, has made the marketing strategy of multinational companies adjusted.
The channels of traditional department stores and cosmetics stores have begun to spread to pharmacy stores, pharmacies, and other channels. Their convenience and economy have been favored by consumers.
3. Skin care market size
According to statistics, the global skin care market size was 60.82 billion euros in 2014, and the industrial scale increased to 64.62 billion euros in 2015. The proportion of skin care products in the global cosmetics industry rose to 36.1%.
4. Skin care market structure
2010-2015 Global Skin Care Consumption Regional Change Trend: 100 Million Euros
5. Skincare market trends
According to L'Oreal Group's calculations: China, Japan, India, Brazil, and the United States will be the top five demand markets for the global cosmetics industry by 2025.
II. The world's top 5 cosmetics consumer markets by 2025
It is estimated that the average annual growth rate of the global cosmetics industry in the past ten years is close to 4%. With the steady recovery of the global economy, the rise in residents' income levels and the improvement of self-care awareness, the global cosmetics industry will continue to grow. The cosmetics market will reach € 235.5 billion.
2016-2022 Global Cosmetics Market Forecast
Skin care as an important part of the cosmetics industry is expected to grow to 87.84 billion euros by 2022, accounting for about 37.3% of the global cosmetics industry.
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